Today's consumer expects valuable and interactive content to help guide their purchasing decisions. You need quality content that engages and carries visitors down the marketing funnel. It, therefore, comes as no surprise that every business is investing in customized content that suits their audience.
This brings us to the king of content marketing – video. It gives you multiple opportunities to reel in your audience throughout the buyer's journey. You can effectively educate your audience, thus making them trust your brand and make a purchase. Marketing content has never been easier.
Below, we take a comprehensive look at 15 types of videos that every business needs.
Start With Product Overviews
You get the opportunity to explain your service or product to potential consumers through product videos. It is especially crucial when introducing a new product or service to the market. These overviews explain highly complex subjects. Equally, the videos showcase why clients need to purchase by highlighting what problems the service/product will solve.
Explainer Videos Appeal to Today's Audience
Unlike product overviews, explainer videos provide a quick look into your company's services or products. These videos often live on website landing pages and homepages because they sell the brand. Therefore, ensure you create simple videos that encompass what you do to avoid confusing potential leads. It will also help to include a call to action to help convert more leads.
Don't Forget About Onboarding Videos
New employees can benefit your business more when they understand what is expected of them. Onboarding videos can help you showcase your business values and culture to new hires. It also ensures an increase in productivity by ensuring every employee is in sync. Ensure you create in-depth onboarding videos that encompass company beliefs and goals.
Internal Training Videos for New Employees
Often, new employees end up making avoidable mistakes. Most of these errors come down to having more information than they need. With internal training, you get to eliminate this problem by showing new employees what is expected of them. It is a step-by-step guide that is comprehensive and easy to understand.
Testimonial Videos Get People Talking About Your Brand
Email campaigns and a sales rep will bring you more business. However, nothing appeals to consumers more than testimonials from your current consumer. According to Bizrate Insights, 92% of potential clients look at testimonials before making a purchase. Therefore, start converting more leads by capturing customer testimonials.
Promotional Videos Will Bring in Traffic
Nothing creates more buzz for new products and services than promotional videos. It also helps get the word out there when planning an event. Every business needs promotional videos to generate excitement and raise awareness amongst customers and employees. It is a content marketing solution that suits all industries and appeals to a large percentage of the population.
Company Culture Videos to Improve Morale
How do you determine a suitable hire for your business? Well, it starts with finding someone who matches your company culture. After all, your culture reflects what the business stands for. Company culture videos ensure you find the right fit employees. Therefore, you get to have an authentic and united organization.
Connect with Customers Using Video Voicemails
Email marketing helps you nurture customers after receiving their contact information. You get to send targeted emails that appeal to your audience. However, most email users tend to close promotional emails before reading them. Luckily, you can change this by creating video voicemails. It will also help to add a CTA that can quickly convert.
Speed Things Up with Sales Presentations
Most business markets forget one crucial thing – consumers want to do business with people and not technology. Sales presentations ensure customers understand that they are dealing with a human who understands their needs and wants. Therefore, you can quickly build relationships and trust to further your business.
Social Videos Endorse Your Brand
It almost seems like everyone has a social media account. Research even suggests that more than 56.8% of the world's population is active on social media. How better to reach this audience than with social media videos? However, ensure you customize the content to suit your audience and social media channel. It will also help to keep it short and sweet – less than 60 seconds is best because it guarantees user engagement.
Teaser Videos Can Help with Social Media
Finding new leads on social media is harder than you might think. The abundance of content streams makes it difficult to reel in the right audience. Luckily, teaser videos can help you reach out to more social media losers and attract interested viewers. Every person viewing the longer version of your teaser video is probably interested in your product or service.
Live Streams to Reach a Wider Audience
Remote work is turning into the new normal and all businesses have to adapt. The first step is ensuring you continue to get as much face-to-face time with clients and employees. Always turn to video whenever in-person meetings are not possible. You get to have a personal touch when live streaming rather than sending emails.
Podcast Videos to Get Your Business on the Map
Every brand needs a podcast to connect with its audience. It is an excellent way to get the word out there about your product or service. Podcast videos ensure your viewers are always intrigued by what is coming next. However, ensure you create sneak previews and supplementary clips to keep everything interesting.
Video Series Enhance Continuity
A few years ago, people used to go to Hollywood whenever they needed to produce a TV show. Luckily, this is not the case in today's world. You can quickly create a video series using your smartphone and market your business. It is a long-term video production investment plan that helps keep your product or service relevant.
Consider Full-Length Documentaries and Features
Although documentaries and features are fairly new, they are quickly becoming popular. Like educational videos, full-length documentaries teach prospective clients something new and valuable. You get to go into details about your product or service, which helps improve your conversion rate. Equally, customers looking for feature videos are already looking to purchase your product or service – they just need that extra push.
Get Started With Video Today
Reaching your business goals comes down to producing the right content for your audience. Therefore, you need a reliable partner to help you plan and produce ideal content that enhances company growth. At Wooli Oy, we are a full-service content studio ready to help with your video marketing. Ensure you contact us today to learn more and safeguard your bottom line.